5 Tips for creating engaging content every day

Coming up with ways to interact with your audience daily can start to make you feel as though you’re stretching your creative capacity a little thin. Yet developing strategies to engage with your audience and keep them coming back for more is critical to long-term social success. Connect with customers for the long haul with … Read more

7 useful insights you can learn from Twitter analytics

Planning your Twitter content strategy for maximum exposure and engagement is a meaty task, even for the most seasoned marketer. Luckily, there is data available that can help in the planning process, providing valuable insight into your own account, your followers, and the Twitter community as a whole. Twitter analytics provides a wealth of information … Read more

See how to reply to customers on Twitter

Twitter is a natural fit for customer service. It moves in real time, making it simple for customers to ask you questions, celebrate your business, or reach out if they need support. This season, a lot of people will be shopping on a deadline — making swift, easy customer service more important than ever. In … Read more

How to create and use hashtags

The hashtag is one of the most ubiquitous aspects of Twitter. But sometimes adding one can muddle or weaken the message of a Tweet. Read on to better understand what a hashtag actually does, when to use one, and how hashtags can better integrate your business into Twitter. What’s a hashtag? On Twitter, adding a … Read more

Insider tips for creating a Twitter marketing strategy

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Establish a well-defined brand voice to set the tone for your entire Twitter strategy. A talented writer whose style … Read more

The secret to an effective hashtag campaign

Successfully running a hashtag campaign requires clear direction. Rather than adding in as many hashtags as possible, it’s important to have your Key Performance Indicators (KPIs) and data direct you along the way. It all starts with research No campaign can be successful without conducting proper research before. When it comes to launching an effective … Read more

5 tips for writing effective Twitter Ads copy

Small tweaks to the Tweet copy in your Twitter Ads can lead to big improvements in your results. By testing out different ad copy you’ll uncover what resonates with your audience. To help you create impactful ads, here are five copy tips that we’ve seen success from again and again. Emphasize urgency Give people a … Read more